Golden arches east
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Golden arches east McDonald"s in East Asia

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Published by Stanford University Press in Stanford, Calif .
Written in English


  • McDonald"s Corporation.,
  • Fast food restaurants -- Social aspects -- East Asia.,
  • Globalization -- East Asia.,
  • East Asia -- Social life and customs.

Book details:

Edition Notes

Includes bibliographical references (p. [239]-246) and index.

Statementedited by James L. Watson.
ContributionsWatson, James L.
LC ClassificationsTX945.5.M33 G65 2006
The Physical Object
Paginationxvi, 256 p. ;
Number of Pages256
ID Numbers
Open LibraryOL17879848M
ISBN 100804749884, 0804749892
ISBN 109780804749886, 9780804749893
LC Control Number2006001449

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Golden Arches East: McDonald’s in East Asia is a collection of anthropological essays edited by American academic James L. Watson. Examining the cultural impact of McDonald’s in five East Asian locations (Beijing, Hong Kong, Taipei, Seoul, and Japan), the book raises broader questions about American cultural imperialism, the rise of capitalist consumer culture and the impact of fast food on .   Praise for the First Edition: " Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in 4/5(2).   While Golden Arches East is a collection of essays on a similar topic, many of the essays came to the same conclusions, and it felt repetitive. Finally, as Watson first published this series in '96 before McDonald's PR went down the drain, the Update (written in '05) was necessary to situate this book in its own context/5. The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food.

That's why, perhaps, it comes as surprising that "Golden Arches East" comes out with a mostly positive look at the effect McDonald's had had throughout East Asia. In this book, five authors look at the impact McDonald's has had in five different East Asian entities: China, Hong Kong, Taiwan, South Korea /5(8). This book takes a fresh approach to the industry by concentrating on the perspective of the consumer. It analyzes consumers reactions to McDonald s in five East Asian cities: Hong Kong, Beijing, Taipei, Seoul, and Tokyo. Note: If you're looking for a free download links of Golden Arches East: McDonald’s in East Asia Pdf, epub, docx and. CHAPTER ONE Golden Arches East McDonald's in East Asia Edited by James L. Watson Stanford University Press Read the Review McDonald's in Beijing: The Localization of Americana Yunxiang Yan On Ap , the largest McDonald's restaurant in.   Buy Golden Arches East: McDonald's in East Asia: McDonald's in East Asia, Second Edition 2 by Watson, James L. (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders/5(8).

is a platform for academics to share research papers. Golden Arches East: McDonald's in East Asia By James L. Watson Stanford University Press, Read preview Overview Fast Food, Fast Track: Immigrants, Big Business, and the American Dream By Jennifer Parker Talwar Westview Press, McDonald’s Golden Arches began as a stylistic quirk of the first McDonald’s Speedee Service Restaurant in San Bernardino, CA—a quick way for drivers to spot the burger stand from the side of the highway. As McDonald’s expanded throughout the company—after Ray Kroc took over from the McDonald brothers. Golden Arches East: McDonald's in East Asia, Second Edition and a great selection of related books, art and collectibles available now at - Golden Arches East: Mcdonald's in East Asia, Second Edition - AbeBooks.